Floral

Creamy, powdery iris with a romantic aura. Introverted elegance for cold evenings.

Apple, lavender and spiced vanilla with an expensive-house finish: the easiest-to-love niche we track.

Turkish rose over lychee and rhubarb: the decade's best-selling, most-copied feminine niche floral.

The most imitated sweet-woody of the last decade: saffron, jasmine and a luminous amber that signs itself on skin.

The aquatic that taught a generation what summer smells like: bergamot, neroli and sea breeze that offend no one.

Rose over oud and vanilla: the budget rose-oud that put the genre within any budget's reach.