Rose

The fruity-smoky icon: juicy pineapple and smoky birch. Expensive, imitated and still unmistakable.

Oud, raspberry and incense at monument scale: luxury smoke you can smell from across the street.

Turkish rose over lychee and rhubarb: the decade's best-selling, most-copied feminine niche floral.

The Aventus alternative that launched the whole "clone" category. Brutal performance for very little money.

The sweet, polished read on the Aventus profile: less smoke, more polish, extremely easy to wear daily.

Rose over oud and vanilla: the budget rose-oud that put the genre within any budget's reach.

The sweet-spicy leather that defined the 2010s men's night out; still works, though half the bar wears it.